While “complexity” is often viewed as a negative attribute, the most powerful things in life are complex. Planet Earth. Global enterprises. Human beings. Several years ago, Stephen Hawking said “the next century [21st] will be the century of complexity." Rick Nason of Dalhousie University’s Rowe School of Business explains in his book It’s Not Complicated: The Art and Science of Complexity in Business, “if you manage complex things as if they are merely complicated, you’re likely to be setting up your company for failure." Eliminating complexity would make no sense. Embracing complexity and harnessing it is the path to success. And that’s where we come in.
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